"Uniqueness" design developed from the branding design concept

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Art and Fine Arts
Full of ideas for designing a brand to be chosen "Branding Design" that improves the value of companies, products and services. This book explains the process from the construction of the brand concept to the development of specific designs through various examples. All of the examples consist of the flow of "Brand Concept" → "Design Concept" → "Logo Design" → "Production Development". It also explains the basic process of branding, so it is useful for a wide range of people from beginners to professionals. This book is full of ideas for realizing the "uniqueness" of the brand. ■ Explanation of the process through examples From the concept to the decision of the design concept, logo production, and development of production. It introduces the series of branding designs specifically from the concept to the design concept decision, logo production, and development of production. This book supports practical applications in business. ■ Divided into 5 chapters This book consists of 5 chapters : "Eating and Drinking," "Retail," "Business," "Facilities / Administration," and "Salon / Clinic". It contains a wealth of creative points and tips for each. ■ Many examples that stimulate ideas You can visually experience the design process to express the brand's world view. It provides design ideas that can be utilized in business as a rich visual material. Designers, creators, business leaders and marketers Not only designers who want to learn branding professionally, but also managers who want to strengthen their own branding and marketers who want to improve brand value. It is full of practical content.