Society Understand from 0! Master in business! Marketing Taizen / Koichi Nakagawa

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Society
■ Improve the resolution of marketing! From the beginning such as "What is marketing?" to market analysis, sales strategies, and branding, marketing knowledge is explained in an easy-to-understand way using illustrations and diagrams. The right page contains headings and illustrations, and the left page contains detailed explanations, so you can learn the knowledge you want to know in a concise way. ■ Can be used in the business field! Lead to results! It introduces 96 methods for making good use of marketing in the business field. Through various cases, you learn the strategies and success factors of each company, and also advise how to think and how to practice marketing in your own company. … From "Introduction". This book is made with the image of the moment when you say "Thanks to this book, results have improved". It consists of four chapters : "Marketing Basics", "Marketing Tactics (4 Ps)", "Deepening Understanding of Customers" and "Future Marketing". It consists of four chapters : "Marketing Basics", "Marketing Tactics (4 Ps)", "Deepening Understanding of Customers" and "Future Marketing". After understanding all the essential terms, you can learn the terms you want to know in order to succeed in marketing activities in the future. I sincerely hope that those who take this book will "make good use" of marketing knowledge in the business field. Gentle Business School President Koichi Nakagawa [Contents] Chapter 1 Marketing Basics Chapter 2 Marketing Tactics (4 Ps) Chapter 3 Deepening Understanding of Customers "Chapter 4 Future Marketing