Society Sony Digital Camera Senki

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Society
"Is it a full-fledged camera? / Can electric weaver make such a thing?" / The mirrorless single-lens camera is the only camera with an interchangeable lens that is growing in the shrinking market of digital cameras. In 2013, the company introduced the α 7 series, and was ridiculed as an "electric weaver camera" against the digital single-lens reflex cameras of Canon and Nikon, which were overwhelmingly different in performance at that time. Five years later, the company achieved the top share in the world with interchangeable lens cameras, and shifted manufacturing to a high-value-added line. / Shigeki Ishizuka (retired in March 2011), former Sony Group Vice Chairman, wrote the scenario "Alpha Number One Project". / Mr. Ishizuka has been in charge of this field since the beginning of the "Cybershot" digital camera. He has seen the development, marketing, decision to concentrate on mirrorless investment of management resources as an executive, growth, frustration, and counterattack. / From the inside story of the many compact digital cameras as nostalgic gadgets of the 90's, the inside story of the product development, the secret story of the integration with Konica Minolta, and "Contrivance to make work fun under adversity," we send an inside story about the Sony digital camera that has not been talked about until now, in the form of a super long interview with Mr. Ishizuka.