Society Social Good Creative / Hakuhodo SocialIssueCreative Project

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Social
In the SDGs era, it is urgent to solve social issues, but what is needed is not only to confront superficial issues that have emerged as phenomena / situations. The real solution to social issues is not only to bring up potential issues that are unique to social issues and are not recognized by the parties involved, but also to solve them by hacking the structure of them in cooperation between the public and private sectors. This book is a case study of how Hakuhodo and Innovation Media 『 WIRED 』, the Japanese version, came together to not only call for solutions and ask for correct answers directly, but also to change the viewpoint with the power of creativity. It is a record of the implementation that summarizes the voices of the parties involved.