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Best Seller 『 Manga This is a series of introductory books that you can understand simply with 4-frame comic books, following the introductory book of psychology 』 that you will want to try without thinking. It introduces the amazing magic tricks of behavioral economics such as "people who don't pay taxes will pay smoothly," "customers will line up beautifully even if you don't say anything," and "customers will pay comfortably even if you raise the price." The manga also explains human psychology that is not always rational, such as the psychology of charging money for games and the reason why money is collected for crowd funding.