Society New Edition of Corporate Strategy (above)

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Social
This is a textbook on the theory of management strategies that has a high reputation in American business schools. This translated book consists of three volumes : Agemaki, Volume 1, and Volume 2. The theory of management strategies is the most actively researched field of management studies today. Resource Based View (RBV) is gaining influence and driving the advance of theory. The author Bernie is the central figure who is waving the RBV flag. The essay in this book is an orthodox academic one based on a review of previous research. The original book of the existing book was published in the 2nd edition in 2002, and the latest is the 4 nd edition in 2011. The original book sold mainly in Japan was published in the Global Edition in 2019. This new edition is a translation of that. The new edition also publishes an electronic version, increasing convenience. Case studies such as the reasons for the strength of Pocket Monsters GO and Google are rich in topical topics. It covers a wide range of topics including re-advanced management theories such as coalition management and real options, "competition to the bottom," "harmful effects caused by externalities of corporate activities," and "stakeholder management theory." It also covers a wide range of topics such as "competition to the bottom," "competition to the bottom," "negative effects caused by externalities of business person activities," and "stakeholder management theory." It is a book that satisfies the intellectual interest of business school teachers and students as well as provides highly effective management knowledge to front-line managers and businesses. It covers a wide range of topics including re-advanced management theories such as coalition management and real options, "" competition to the bottom, "" competition to the bottom