Politics, economy and society Google Analytics : A Guide to Analyzing and Improving Digital Marketing

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Commercial
Best Practices for Analysis and Improvement ■ The best way to utilize analytics that has been proven by many operational results ■ This article explains how to use analytics one step further. As a Google Marketing Platform Sales Partner, we summarize the know-how we have gained from introducing analytics to companies and providing services such as analysis, including methods to extract data useful for improving the site in more detail. ■ We gather know-how that draws out the potential of the website and directly leads to revenue increase. This article provides hints on how to utilize the data obtained from analytics to improve the site. It can be used for any website, from large corporate sites to sites operated by individuals.