Politics, economy and society How to create a brand with a story that delivers excitement and value

Product description ※Please note that product information is not in full comprehensive meaning because of the machine translation.

Politics, economy, and society
It is now common to find stores that are at the forefront of brand building and offer high-quality products and services that convey excitement rather than goods. In order to compete successfully with other companies, story branding is attracting attention. This book introduces the process of creating a brand that uses the power of stories to make products, stores, and companies shine. It introduces the behind-the-scenes aspects of production that are not usually seen, such as how to create one of-a-kind products.